![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: "We've just marked down hundreds of winter styles—act fast to get the sizes & colors you w… | Capas para twitter, Capa de twitter, Capa pra twitter Nike on Twitter: "We've just marked down hundreds of winter styles—act fast to get the sizes & colors you w… | Capas para twitter, Capa de twitter, Capa pra twitter](https://i.pinimg.com/originals/0b/a4/fe/0ba4fec3cfc343957ec01f0dad35345f.jpg)
Nike on Twitter: "We've just marked down hundreds of winter styles—act fast to get the sizes & colors you w… | Capas para twitter, Capa de twitter, Capa pra twitter
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter](https://pbs.twimg.com/media/FFUWo4pXwAMzUjj.jpg)
Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter
![Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian](https://i.guim.co.uk/img/static/sys-images/Media/Columnists/Columnists/2012/6/19/1340119741436/Wayne-Rooney-and-Jack-Wil-008.jpg?width=465&quality=85&dpr=1&s=none)
Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian
![Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter](https://pbs.twimg.com/media/DlDCQ0QW4AAdnt0.jpg)